Business Culture
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Finding the Way: The Entrepreneur's Tale
#1 New Release and Amazon Best Seller in Business Health & Stress and Strategy & Competition
Amazon Best Seller in Small Business
A tale of mentorship, hard truths, and the path to success
In this fictional account of an entrepreneur's rollercoaster ride to the top, Cap Treeger crafts a series of dynamic, well-drawn lessons for anyone that wants to start or build a business. The hero of the story, Ren, is fired up with ambition and has a strategic dream in place to build his own startup from the ground up, but he has a lot to learn about how this particular sector of the business world works. Fortunately, Ren has the guidance of generous and invested mentors, and their sound recommendations and warnings are chronicled as Ren makes decision after decision. With their advice, as well as his own encounters with trial and error, he discovers that who he chooses to employ and partner with, and how he engages with them, makes all the difference.
Ren's journey guides readers through numerous factors necessary for success, including building a solid team with strategic placement of individuals in carefully selected roles appropriate to their skill sets and crafting the all-important business model. Ren navigates the daunting process with grace and hands readers an account loaded with insight-rendering Finding the Way, told in a straightforward and reader-friendly manner, a valuable gem amidst business-building literature.
Amazon Best Seller in Small Business
A tale of mentorship, hard truths, and the path to success
In this fictional account of an entrepreneur's rollercoaster ride to the top, Cap Treeger crafts a series of dynamic, well-drawn lessons for anyone that wants to start or build a business. The hero of the story, Ren, is fired up with ambition and has a strategic dream in place to build his own startup from the ground up, but he has a lot to learn about how this particular sector of the business world works. Fortunately, Ren has the guidance of generous and invested mentors, and their sound recommendations and warnings are chronicled as Ren makes decision after decision. With their advice, as well as his own encounters with trial and error, he discovers that who he chooses to employ and partner with, and how he engages with them, makes all the difference.
Ren's journey guides readers through numerous factors necessary for success, including building a solid team with strategic placement of individuals in carefully selected roles appropriate to their skill sets and crafting the all-important business model. Ren navigates the daunting process with grace and hands readers an account loaded with insight-rendering Finding the Way, told in a straightforward and reader-friendly manner, a valuable gem amidst business-building literature.
Editorial Reviews
"You don't need to be a die-hard entrepreneur to enjoy and benefit from Finding the Way. Its compelling lessons, folded into a terrific and heartfelt narrative, may help you manage your own business, whatever it may be, and your own life more effectively. This may give you insight into those hyper-driven business starters you know and will certainly remind you of the value of deep relationships and great mentors. And if you catch the bug yourself, you'll find a road map to building a successful business without losing what's most important. So, dive on in!"
-Alvin Townley, best-selling New York Times–reviewed author; Senior Leadership Fellow, United States Naval Academy
"Finding the Way is a truly novel take on the traditional business fable. An entertaining read in its own right, the lessons embedded within pack a punch that any aspiring entrepreneur would be well-served to heed. If I have one bone to pick, it would be that I didn't have access to this book ten years ago when I started my first company!"
-M. Andrew McConnell, Founder and CEO of Rented.com, and Wall Street Journal bestselling author of Get Out of My Head: Creating Modern Clarity with Stoic Wisdom
"If you're a founder or aspire to be, pick this book up today. In Finding the Way: The Entrepreneur's Tale, you'll live through a ten year story of a real, successful startup in a few hours of reading or listening. You'll gain confidence that you, too, can change the world. And, you'll be more certain of your own success by discovering, alongside the main character, Ren, how to find your own path. This is a must read, packed with essential lessons, large and small, and guidance toward many of the most important success factors that are not addressed sufficiently elsewhere. For most founders, who like me are experiential learners, this story does more to teach how businesses are really built than an MBA."
-Lisa Calhoun, Entrepreneur and Venture Capitalist, Founder and Managing Partner of Valor Ventures
"This book is for everyone. Finding the Way is an insightful, humorous, and unique account of the challenges, struggles, and setbacks even the most experienced entrepreneurs face. Cap Treeger's passion for learning, humility, commitment to integrity, and wisdom leap off the pages. I could not put this book down and read it in one sitting. The timeless...
-Alvin Townley, best-selling New York Times–reviewed author; Senior Leadership Fellow, United States Naval Academy
"Finding the Way is a truly novel take on the traditional business fable. An entertaining read in its own right, the lessons embedded within pack a punch that any aspiring entrepreneur would be well-served to heed. If I have one bone to pick, it would be that I didn't have access to this book ten years ago when I started my first company!"
-M. Andrew McConnell, Founder and CEO of Rented.com, and Wall Street Journal bestselling author of Get Out of My Head: Creating Modern Clarity with Stoic Wisdom
"If you're a founder or aspire to be, pick this book up today. In Finding the Way: The Entrepreneur's Tale, you'll live through a ten year story of a real, successful startup in a few hours of reading or listening. You'll gain confidence that you, too, can change the world. And, you'll be more certain of your own success by discovering, alongside the main character, Ren, how to find your own path. This is a must read, packed with essential lessons, large and small, and guidance toward many of the most important success factors that are not addressed sufficiently elsewhere. For most founders, who like me are experiential learners, this story does more to teach how businesses are really built than an MBA."
-Lisa Calhoun, Entrepreneur and Venture Capitalist, Founder and Managing Partner of Valor Ventures
"This book is for everyone. Finding the Way is an insightful, humorous, and unique account of the challenges, struggles, and setbacks even the most experienced entrepreneurs face. Cap Treeger's passion for learning, humility, commitment to integrity, and wisdom leap off the pages. I could not put this book down and read it in one sitting. The timeless...
Readers Top Reviews
Justin L.Dawn E.
Great read and well worth the money and time for any aspiring entrepreneur and seasoned veteran alike.
Mariana CoronadoJ
Really enjoyed this book! Definitely a worthwhile read
VPMariana Coronad
Fantastic read that really took you into the driver's seat of starting a company.
Sarah DavisVPMari
The novel format kept me engaged from beginning to end, I was invested throughout all the twists and turns of the entrepreneur’s journey. Each chapter is filled with applicable advice that can be applied right away whether an entrepreneur or a business leader.
Steven HSarah Dav
I've read many business books, and my favorite ones are written as stories similar to this one. I find straight textbook-type books really dull, and I also believe that we tend to learn best from experience and from stories. This book follows the up-and-downs of the life of an aspiring entrepreneur. It is packed with great experiences that other entrepreneurs can learn from, both successes and failures, as well as touches on the human impact that entrepreneurship can have on both the entrepreneur and those around them. One of the best business books I've read in a long time and is packed with a lot of great nuggets of wisdom!
