The Age of AI: And Our Human Future

Kissinger started the coup in Chile - was responsible for many atrocities in Cambodia - and is not deserving of any praise - royalties or redemption. His fate is sealed in history - if anyone wants to read it and remember what he did to our country - I think laying groundwork for Trump and undermining human rights internationally!

Eric Schmidt is former CEO of Google. I’ve never met the guy, but I have a very peculiar relationship to him which is very pertinent to this book and everyone who reads it. I wrote the world’s best selling book on his advertising platform, known as “Google Ads” aka “Google AdWords.” I have helped Google make tens if not hundreds of billions of dollars. I also wrote a popular book on Facebook ads. Every reader of this book needs to understand is that Google has a company culture that believes - to an almost religious degree - that: “Algorithms Can Solve EVERYTHING.” In fact a lot of people in Silicon Valley literally believe that everything on earth already IS an algorithm, and that Moore’s Law (computers double in speed every 2 years at 1/2 the price) will eventually reduce every single human problem to number crunching. In a minute I will explain why it is an unyielding mathematical fact that this is not true. But first, let me describe several major social and business problems that stem from Silicon Valley’s Machine Learning policies and fantasies. The Wall Street Journal recently ran a lengthy piece documenting Facebook’s failure to combat hate speech with AI. The article estimated that AI is effective at removing 2-4% of hate speech. From the story: “We do not and possibly never will have a model that captures even a majority of integrity harms…” Users of Google's ad platform have their own version of this. Now remember that most folks consider advertising and advertisers to be an annoyance. So advertisers are the last group of people on earth that people are going to organize a human rights campaign around. Yet 95% of Google advertisers are very tiny ordinary businesses like dentists, transport companies, gyms, trainers, coaches, authors, employment agencies, vendors of foods like coffee and tea, realtors, construction contractors, roofers and plumbers. They are ordinary people running ordinary businesses. They like to pay their employees and feed their families. Google provides a FANTASTIC algorithm on which they can advertise. I can’t tell you how many industries and micro-economies this has created. It’s great. It has created tens of thousands of new businesses and employment opportunities. But the problem is, Google tries as hard as it can to MANAGE THEM like algorithms. When you’re on the receiving end, it’s a nightmare. And this is exactly the sort of problem this book doesn’t talk about. I cannot tell you how many times literally tens of thousands of small business owners have woken up one morning to find out they have been **banned** from Google’s advertising platform. Why? Because an algorithm flagged them and indicated that what they do is “unethical” or “a violation of our policy.” Suddenly the phone stops ringing. Customers stop coming in. Cash registe...