Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success - book cover
Management & Leadership
  • Publisher : Harper Business
  • Published : 30 Nov 2021
  • Pages : 224
  • ISBN-10 : 0062674684
  • ISBN-13 : 9780062674685
  • Language : English

Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success

In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life-and business-success and provides today's (and tomorrow's) leaders with critical tools to acquire and develop these traits.

For decades, leaders have relied on "hard" skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren't quantifiable; they can't be measured on a spreadsheet and aren't taught in B-schools or emphasized in institutions. We've been taught that emotional intelligence is a "nice to have" in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it's challenging to understand how to get "better" at being self-aware, curious, or empathetic-or even why it's important to try. 

In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the "half" is-that emotional ingredient of leadership he's weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own "halves" and offers insight on how to strengthen them. 

Gary's secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results. 

This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.   

Editorial Reviews

"Vaynerchuk draws on his experiences, successes, and mistakes to offer uplifting advice about leadership and happiness. . . . A genial business guru redefines success." -- Kirkus Reviews

"A dishy memoir and a kind of 'best of Gary' anecdotes and reflections." -- Forbes

Readers Top Reviews

Gary’s crushed it again with another book, truthfully I’ve read the whole book in one go as I couldn’t put it down. But I’m going to go back and really hone in on each section. Brilliant!
Gubert Jacopo
I told him before in a DM, following one of his usual inspiring video… but this book should definitely become a must to read for anyone that want to become a better version of himself. Every leader should have these 12 (and a half) ingredients to succeed, and I am sure that if every CEO, Manager, Supervisor, etc. will follow his instruction… this world will be so much happier
Since first hearing about Gary Vaynerchuk in March 2020, I have grown in my core, as a human and spiritual being. After reading CRUSHING IT! and JAB JAB JAB RIGHT HOOK, I was hungry for more literature. I am so excited to see people like Gary and other influential role models show and display these characteristics: Gratitude Self-Awareness Accountability Optimism Empathy Kindness Tenacity Curiosity Patience Conviction Humility Ambition Kind Candor I will forever keep working on my own personal character and merit, and apply all these traits and inspire other people as well 💜 @KORADELTA

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